In Germany Fanta has re-launched its to match its current promotional concept “Bamboocha”.
The site, created by Neue Digitale is colorful and rich of content, but could have been pushed more with audio and interactivity. In my opinion it has a very nice interface not exploited at its max, and animations which focus more on estethics than on interaction.
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In Brazil, fanta has launched the bamboocha concept.
They´ve just translated the english video and released it on tv. But the exotical concept of bamboocha doesnt work well as it shoud do in other countries.
Even the name bamboocha sound ugly for latin-language speakers.
So has it been launched in Tanzania. The word “Bamboocha” sounds good here. Many people think the concept of “Bamboocha” is Brazillian, but here we have a Brazillian who implicitly denies it. The concept also doesn’t quite translate into exotical life, however “Bamboocha” is now a buzzword in the town.
I personally got somehow moved by the new concept Fanta has cum up with,it has tempted me to drink FANTA in a frequency that was not there before,i find it sweeter and tasty too,i like the concept and though i roughly get the meaning of it,i think broadly speaking,Fanta really got the strategy to re-launch with.