e7 loves writing
From Germany, two brand new websites by Elephant Seven, both of them dedicated to the writing concept.
The first is the new Montblanc site, created to celebrate the 100th birthday of the luxury pens (and not only) producer. A good example of a boring website, surely stilylish, but unable to express the uniqueness of the brand.
The second site is www.briefschreiben.de (writing letters), which is currently being supported also with online ads. The idea of the site is to promote the use of “snail mail”, letters, postcards, etc… I mention it since it’s another example of National Post services doing online marketing. There’s nothing really special on it, but it’s useful as a benchmark. However, most of all it’s useful to remind us the pleasure of writing (and receiving) a letter.