UK Army climbs The Everest online (but not only)

The UK Army is currently trying to have the first Briton on top of Mount Everest. The Everest West Ridge expedition is supported with a website featuring reports and footage from the three expedition teams as they climb three separate peaks in the Himalayas.
The site is definitely a must see, since it contains all the ingredients currently available for a perfect online marketing recipe: video interviews, a blog with RSS feed, a podcast, mobile text alerts and an integration with Google Earth. Too bad I don’t know the agency behind the site, since the did are doing a very good job integrating (and keeping up-to-date) such a huge amount of content.
News via Brand Republic.