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UK Army climbs The Everest online (but not only)

April 10, 2006 at 9:52 by Martina Comments

ridgelogo.gifThe UK Army is currently trying to have the first Briton on top of Mount Everest. The Everest West Ridge expedition is supported with a website featuring reports and footage from the three expedition teams as they climb three separate peaks in the Himalayas.
The site is definitely a must see, since it contains all the ingredients currently available for a perfect online marketing recipe: video interviews, a blog with RSS feed, a podcast, mobile text alerts and an integration with Google Earth. Too bad I don’t know the agency behind the site, since the did are doing a very good job integrating (and keeping up-to-date) such a huge amount of content.
News via Brand Republic.

2 Responses to UK Army climbs The Everest online (but not only)

  1. VMan says:

    Agency is most likely to be Publicis Dialog

  2. Paul says:

    The agency was PCI Fitch, London. Glad you like the site – it was (and is!) an enjoyable challenge.

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