Pedigree launches My(dog)Space
NMA reports that Pedigree is investing £250,000 in creating an online community for dog lovers.
Whatsyourdogsthing.com wants to be an online space where dog lovers can interact by sharing tips by uploading photos and information describing what’s unique about their dog. Competitions will be added to the site in order to support recurring visits. Joshua Interactive and ITG Digital did the job.