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The pizza “voyeur”

July 2, 2006 at 9:19 by Martina Comments

One the winners of the recent Cannes Advertising Festival: Quorum/Nazca Saatchi & Saatchi PerúPapa John’s, pizza service. Instead of the annoying leaflets left in the mailbox, the agency came up with this intrusive yet original idea: a sticker attached right below the peephole with the image of a pizza boy plus, of course, the number to call.
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The ad won the Gold Lion for the best use of alternative media in direct marketing.


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Thanks Ibone for sending it.

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