Do you feel sunny?
From Belgium a guerrilla action by Duval Guillaume for Ricard, the largest aniseed based spirit in the world. As you can guess, the concept is “Feel Sunny”…


From Belgium a guerrilla action by Duval Guillaume for Ricard, the largest aniseed based spirit in the world. As you can guess, the concept is “Feel Sunny”…


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I think this is really badly executed. This is not guerilla; it’s hanging gadgets over statues.
Agreed. There’s a fine line between guerilla and lame high school pranks. This is the latter.
I think that even though it is tacky and poorly executed, you still get the point and it is memorable – that is the point of advertising, to be remembered. Good job