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Do you feel sunny?

July 24, 2006 at 9:20 by Martina comments

From Belgium a guerrilla action by Duval Guillaume for Ricard, the largest aniseed based spirit in the world. As you can guess, the concept is “Feel Sunny”…
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3 Responses to Do you feel sunny?

  1. Dennis says:

    I think this is really badly executed. This is not guerilla; it’s hanging gadgets over statues.

  2. mike says:

    Agreed. There’s a fine line between guerilla and lame high school pranks. This is the latter.

  3. Shireen says:

    I think that even though it is tacky and poorly executed, you still get the point and it is memorable – that is the point of advertising, to be remembered. Good job

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