Mini Cooper website rally
Mini UK has launched an online campaign to celebrate the Mini Cooper,
called ‘Follow the white rabbit’. Rather than following
the standard banner – clicktrough – landing page scheme, the banners
take you on a randomised tour of independent sites, such as
Roundabouts of Britain, Ugly Footballers, or Street Mattress.
The teasing banners are placed on lifestyle sites, such as Urban Junkies
in the first place. I wonder if all of these inofficial sites were
made up for the campaign, at least it seems that the Agency Profero,
responsible for the work has placed a page on these sites.