Missed call marketing: wow!
On Textually, Emily has an interesting post on “missed call marketing”, presumably a new form of mobile marketing spam.
“Missed call’ marketing is the term that has been given to the practice of calling a mobile telephone for such a short period of time that the owner cannot answer the call. When the marketer disconnects the call, most mobile phones present a ‘missed call’ notification with the marketer’s number. The marketer intends that the owner of the phone will think that they have missed a legitimate call and ring the number back, in which case they hear a recorded promotional message“.
Spam is always very annoying especially if now it expands from your mailbox to your mobile phone. However, looking at the “Missed call marketing” practice, I’m impressed by the spammers’ creativity in coming up with such a great idea which taps into the strongly emotional relationship people have with their mobile phone. How many people get excited/worried/surprised/curious by a missed call from an unknown number? I love these new spammers who studied the sociology of the mobile phone