The Royal Guard Cheese game
Can you make the Royal Guard laugh? Accept the challenge and give a try to the latest Eurostar campaign which just debuted in Belgium. You have got several tools at your disposal: you can tell jokes, or you can use a small duck or a feather. Find the right combination and see what happens. If you succeed, you can also win a trip for 2 to London.
The advergame’s concept is irreverent and funny, perfectly in line with Eurostar’s approach to online communication.
If you’re not good enough or if you haven’t got enough patience, just go on YouTube to see what happens when the guard laughs.