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Quick links for April 30

April 30, 2007 at 4:46 by Martina Comments

Back from the holidays in the middle of the countryside, I find it quite hard to focus on my online life… so, for today, just a bunch of quick links, useful to refresh my/our minds on some big issues such as branding, online advertising and social networking
The search for soul. On Brandchannel Bernard Leibov talks about the capability of brands of creating a sense of belonging. It takes a soul to touch another soul—the soul within the brand.
Adage investigates the ROI of making friends on MySpace.

Google and the Rebirth of Banner Ads
(Business Week).

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