Donâ€™t walk alone
Sony is currently taking over walls and public spaces in Paris to run its Donwalkalone campaign, which is also supported by a website www.dontwalkalone.com. Actually you understand thereâ€™s Sony behind this only if you read the post on Buzz is Media, where they give credits for the action to the Japanese brand and the agency Vanksen.
The online part is not particularly interesting, but itâ€™s functional to push the contest which challenges les Parisiens to find the spots around Paris where the animations are projected.
I must say itâ€™s not easy/intuitive to understand whatâ€™s the product promoted with this action. I admit my French is far from being perfect, but the copy on the site is quite vague and insubstantialâ€¦ In any case, the object of the action should be a new kind of poster/sticker called â€śCling Riteâ€ť, perfect for ecological urban guerrilla actions. The stickers are indeed based on electrostatic principles which allow people to attach and remove them easily without leaving any sign on the surface.
I kind of have the feeling this is a cool idea but, as I said above, it’s not very clear what it’s about. Is there anybody out there who can clarify a bit more the action? Merci!!