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CEO Survivor?

August 8, 2007 at 8:42 by Mark Comments

Draftfcb in Sydney have just soft-launched an online business simulator for Macquarie Graduate School of Management (MGSM) to attract the best business minds to their MBA programme.
Run a company and get advice from real-life CEO’s. The site itself is not all that dynamic – in fact a little too old school in design – but it has some really nice elements as well. You have to sign-up to “play” which is a shame. It does a good job of showing real life issues and having real CEO’s helping you make decisions is kinda cool. It doesn’t deter from the actual reason for the site – reel in potential students. It’s worth a look.

One Response to CEO Survivor?

  1. Andy Howard says:

    Yeah agree, the site delivers the intended strategy well. Interesting comment on the design – it feels as if the dated design is intentional to enhance the appeal to a mature (and conservative?) audience of potential MBA students.

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