Stella in 1366
Stella Artois and Lowe Worldwide have launched a new site that takes a trip back in time to meet up with an eclectic host of characters and challenges, will you risk thwarting the gods of thunder in 1366 – or take on the 9 step pouring ritual to produce the perfect virtual pint? Just don’t fall off the edge of the world! There is so much content which has been very nicely shot and designed that you will spend ages checking it all out.
You will discover the history, heritage and secrets behind the 650 years of quality brewing in Leuven – and indulge in challenges, games and a true cinematic experience. It’s a mash of flash, video and gaming which seems to work very nicely. I saved the beer from being stolen and was very happy with myself!
The site will officially launch to the public on Tuesday.