The NBA “navigates” through the life of Steve Nash
A GPS system becomes a tool for for storytelling, to “navigate” through the life of a great basketball player, Steve Nash. Definitely an amazing commercial for the NBA (where amazing happens).
The agency is Goodby Silverstein & Partners, the animation production company is Lifelong Friendship Society, New York.
via Motiongrapher (where you can also find the HD version of the spot).