Digital advertising and marketing: only the best ideas worldwide, since 2003

Volvo’s RUSH

September 29, 2008 at 4:11 by Mark Comments

On October 4th 2008, the Volvo Ocean Race will start off again in Alicante, Spain. Volvo, head sponsor of the global sailing event, just launched RUSH, a cool interactive film game to promote the event – and offcourse some of their Ocean Race car models.

The game is based around a rescue team that picks up a mayday message and needs to get organised. In a four screen video interface you need to give the right directions to help out the team. It’s a realistic adventure, easy to play and keeps you entertained all the way through. It might take a while to load, but it’s definitely worth the waiting.
Responsible agency is Euro RSCG 4D Amsterdam.

Comments are closed.

Advertise here