I don’t know how i didn’t heard of this campaign before but thanks to my good friends Jesus and Ferran I’ve seen the light because I think it’s fantastic. ZUJI is an online travel company who wanted to be positioned as a company that helps holidays happen. And they did this to make it possible:
You can read the whole case study about this campaign (done by The Hallway and Happy Soldiers) here.
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Brilliant !
That’s a really integrated campaign.
superb, a great idea