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Philips vs Twitter

June 25, 2009 at 3:19 by Mark Comments

Philips is convinced of the quality and power of it’s own products, so it decide to take on any challenge for any of it’s product in a new campaign called Philips Versus. Interesting twist is that the campaign is running almost fully on Twitter (@philips_vs).

Basic idea is that you tweet your (most crazy) idea about what a Philips product should take on, and the chosen idea wins the 21:9 Cinema TV and will be produced. To give some inspiration, a couple of ideas are already produced by responsible agency Tribal DDB, as you can see on the supporting campaign website.

3 Responses to Philips vs Twitter

  1. Nikolay says:

    The viral with the rooster is just amazing. Great job!

  2. Wow, very interesting video. Excellent idea.

  3. Jack Zufelt says:

    Really innovative. Very interesting ad campaign.

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