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The IAM1 Journey

July 21, 2009 at 9:15 by Martina Comments

I’m very pleased to share with you one of Nike’s latest work in Sportswear. The Air Max 1 Journey across five European cities to discover unusual urban spaces through the eyes of of designers, artists, musicians and media creatives. Enjoy the trailer below to get the feeling of the project.


The stop montion-videos are filmed using the tilt shift technique and the result is simply impressive. Congrats to my friends @ Sartoria (Paolo Novelli and Paolo Freschi in particular) for the great work. Among the others, discover London by Charlie Dark…

Or get to know Nalden from Amsterdam.

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