Volkswage EOS: The Open Cage
I’m always amazed of the quality and consistency of brazilian Almap BBDO‘s work. Their latest one is this interactive film to advertise the new Volkswagen EOS.
The story is about “a car, a destination and some other little things in the middle of the road for you to solve”, making this woman the star of the film while her car it’s followed by some birds creepier than Hitchcock’s.
Told in an interesting way that shows every benefit from the car itself, it makes me think in how they’re going to submit this into festivals. Is it a microsite, an online branded content or an online video? While discussing about it they also released a little blog where you can see how the whole video was done.