Saab: change perspective
In Sweden, Lowe Brindfors has launched a new brand campaign for Saab featuring a TV spot and a website that want to remember consumers how cool and fascinating the brand is. The starting point maybe is a bit ambitious, but the result is astonishing. As said, the first piece is a beautiful Tv commercial that takes you through the world of Saab.
I strongly reccomend you to continue the experience online, as this is the kind of website that makes me love digital brand communication. Super interactive and engaging, it is perfectly integrated with the above the line content and, pardon my brutality, it makes you love Saab even if you couldn’t care less about cars.
There are several chapters to explore, but the “moose” is definitely my favourite.