OK Go and their viral videos
Even if you don’t like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical “Here it goes again”.
These days they bring some magic again with the video for the first single (“This Too Shall Pass”) of their new record. Looks like a single-take, which is amazing, and even if it weren’t, who cares, almost a million views in three days speaks really well about it, check it out:
Oh, and also featuring some making-of videos: 1, 2, 3 and 4