Digital advertising and marketing: only the best ideas worldwide, since 2003

Gap: the Lookbook

March 23, 2010 at 2:58 by Mark Comments

gaplookbook.jpg
I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

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