Greatest Cup Never Run
Just came across this from Holler Sydney.
I think it is the very first Facebook ‘like’ race. Each Horse has their own facebook page and the more followers they get, the faster they get propelled to the finish line.
It’s a horse race of all the best horses to ever run the Melbourne Cup (Australia’s largest horse race). The actual promo is on the bottle caps (you have to collect the winning trifecta).
**UPDATE** Here is the TV thing