Diesel underwear superheroes

Great job by my friends at Diesel. Check out the underwear super-heroes, an amusing online experience featuring Iron Boy, Visible Woman and Supperman. After the cheap (and stupid) Kick-ass ad, a new wit and flashy campaign to bring to life the underwear collection.

The cheasy sexy execution grabs the attention, product is well portrayed, social sharing is easy, online shopping is just one click away. What else should we ask for?