Music, advertising and superheroes
How often music makes the difference in advertising? The idea by RKCR/Y&R for Innocent Smoothies is nice, but it’s the soundtrack and the Flash Gordon effect that makes the spot cool, what you reckon?
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Yes I agree, all music has the ability to bring emotions to the surface, the added benefit here is that it is also bringing back the past with a little wink (not to serious) get it right and its very right, get it wrong and it works against you.
Andy