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Music, advertising and superheroes

January 11, 2011 at 10:37 by Martina Comments

How often music makes the difference in advertising? The idea by RKCR/Y&R for Innocent Smoothies is nice, but it’s the soundtrack and the Flash Gordon effect that makes the spot cool, what you reckon?

One Response to Music, advertising and superheroes

  1. Andy Dean says:

    Yes I agree, all music has the ability to bring emotions to the surface, the added benefit here is that it is also bringing back the past with a little wink (not to serious) get it right and its very right, get it wrong and it works against you.
    Andy

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