I’m sure there is more to come on this campaign – currently it’s not that awesome – just some vid and a few pages explaining the campaign idea. Watch this space…
**UPDATE** You have to Refer a Friend to access the content which then personalizes content for your friend… and then the loop goes on… refer another friend etc
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen
Seems extremely familiar to the AXE ad campaigns. I wonder if it’s just a re branded product?