Trend: thanks a million
Both Heineken and Porsche recently passed the one million ‘likes’ bar on Facebook. And they both got one thing right: it’s a two way relationship. That’s why they thanked their Facebook fans, each in their one specific way. Porsche created a car with the names of all of their Facebook fans, while Heineken sent out a team of huggers, to give back some of the love. Earlier we saw similar one million fan apreciations by DC, Duck Tape and Tata DOCOMO. Smart moves to become even more popular. Who’s next?