Yves Saint Laurent, the game of seduction
Vincent Cassel and Darren Aronofsky (who directed Black Swan) for La Nuit de L’Homme Yves Saint Laurent. A short movie about enigmatic seduction. Kind of a music video I would say.
It’s interesting to read the comments around the web about this short movie. Is the combination of “hot” director and a “hot” actor enough to produce successful branded content? I would say yes. Of course if you also have a good creative idea it’s better, but when it comes to luxury and perfumes, I guess your objective is simply to build an aspirational world and therefore even a just a simple touch of mannerism and two names to spend are enough to build success.