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MTV “pops”

May 2, 2011 at 4:42 by Martina Comments

MTV is pop. Let the balloons pop to tell the story.

Thanks to Dulcidio Caldeira, the director of this spot for MTV Brazil for sharing it and providing a bit of insight to fully appreciate the impressive stop motion work. Balloons were fastened onto a 200 meter long rail, and lined up via laser guide. To achieve a moving picture effect, 10 balloons had to be popped per second, or 600 balloons per minute. It took nearly 24 straight hours to shoot the multiple takes needed.
The agency is Loducca Sao Paulo.

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