So simple. So smart. So obvious I would say that it’s weird nobody has thought of this before. To promote TEDxBuenosAires Ogilvy Buenos Aires engaged with the kings of word of mouth: Taxi Drivers, bringing the TED concept close to the common people creating energy and buzz around it.
via Grizzluza
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I agree, why has no one else done this just great. The best ideas always are the ones that you think must have been done…