Uniqlo Super Cool Biz

Oh nice, Uniqlo is back with a cool digital experience. Simple, clean, fun to navigate and e-commerce enabled. Kind of expected you might say, but actually I wish there were more brands approach digital communication like this! Also, this time the insight is pretty strong and makes the difference.

Uniqlo Super Cool Biz shows Uniqlo consumers in two different styles, business and casual. The idea is pretty simple: in summer it gets very hot and in most of working environments it would be better to switch to a casual stylish summer dress code rather than keeping the formal outfit and turning the A/C on like crazy.

Love when brands get “green” and commercial at the same time. It’s so smart!