The Honesty Experiments
Australians are honest, and they deserve an honest credit card. To prove the first part of the statement Australian bank NAB conducted a series of “honesty experiments” and published the results on Youtube. For example, what would you do if you saw a stranger drop money in the street? Or, if you dropped your wallet in a public place what are the odds you’d get it back?
Three experiments were run to prove Australians are honest and to deliver the NAB promotional message in an amusing and original way. Have a look, smile, and think if the results would have been the same if the experiments were run in your country. Personally, I struggle to find an answer to the question.
The agency is Clemenger BBDO Melbourne, that recently won the PR Grand Prix in Cannes for the Break Up campaign always for NAB.