Banned Hyundai Ad

This commercial was meant to air on Dutch television, but was not approved by the Hyundai board. Supposedly it was then allowed to run as a ‘web only’ ad. It’s pretty funny and a little scary. Nice execution from an unusual insight.

Maybe it’s just the cynic inside me, but I feel that ‘banning’ the ad as a PR stunt would help drive the hype online (which I am doing right now haha).

The agency is Fitzroy from the Netherlands.