SAS entertains delayed & bored passengers (of other carriers…)
Scandinavian Airlines just launched “The TimeKiller”, an iPhone app for all of those who don’t fly with SAS and therefore get frustrated with delayed flights and long waits at the airport. The insight is super brilliant: Scandinavian Airlines is Europe’s most punctual airline 2009 and 2010 and during July and August 2011. For all the passengers flying with other carriers the experience at the airport can be painful and definitely boring. So until the next flight (when they will choose SAS) they can kill the wait with a series of small iPhone games.
The only comment I would add, is that the games require quite a bit of movement from the players. Not exactly what someone would like to do when sitting in a public space. But perhaps the idea of making non SAS passenger look silly is part of the diabolic plan
The agencies are SWE Advertising/JWT Stockholm, Stockholm.