The Howling Football
This year you will hear often about Ukraine. The European Football Championship will kick off in a few months, and brands are already getting ready to win their battle on the advertising pitch. However brands are not the only ones who want to grab people’s attention. A German non-governmental organization for example, has a battle to win way before June. In Ukraine a lot of street dogs and cats have started being killed to make the country “cleaner” and ready to welcome hundred thousands of football tourists.
This ambient campaign is incredibly smart and attention grabbing and it even has the potential of raising money straight away to support the cause.