Prometheus and the phantom subway station
We saw subway cars coming back from the past, we saw subway stations transformed into football stadiums, but we never saw anything like a “ghost station” coming back to life to promote a movie. Well, if you’re in Paris until May 25th travel on the Metro line 9 (direction Pont de Sèvres) you will be able to see Saint-Martin station (closed since 1939) hosting an advertising installation for Ridley Scott’s Prometheus.
According to the press release, Paris subway passengers will be able to “live for a few seconds the mysterious atmosphere of the cave in which a team of scientists, parties in the darkest corners of the universe aboard Prometheus spacecraft, will discover the origins of humanity.”
To me, this sounds like a great idea on paper, but I don’t know how much of it consumers will really experience. Probably it’s more of a good PR activation than an ambient marketing activation.
See other examples of experiential marketing in the subway:
- Playstation in Brussels
- Boardwalk Empire NYC metro takeover
