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Wash the dishes… or pay the bill?

May 19, 2012 at 9:54 by Martina Comments

Another cool project for an uncool brand. In Brazil sponge brand Scotch-Brite created an amusing experience marketing initiative in partnership with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

What a fun idea to engage people with one of the less engaging products on earth!

The agency is Grey 141, São Paulo, Brazil.

via Comunicadores

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