UNIQLO “Clothes for Smiles” new CSR initiative
Uniqlo launched a new CSR initiative called “Clothes for Smiles with professional tennis player Novak Djokovic and UNICEF.
Through this initiative, the company will establish $10 million fund and use it to bring smiles to kids all over the world, nurturing their dreams and giving them the tools to build a better and brighter future. The fund will be established from the sale of HEATTECH and Ultra Light Down items during the 2012 fall/winter season.
“Clothes for Smiles” will be comprised of two programs, at $5 million each. One program will accept ideas from around the world through website to give children a better tomorrow, and the second will be an initiative to provide support to programs aimed at improving children’s education through UNICEF.
Learn more about the project and how you can participate at www.uniqlo.com/smiles/
Please also see video and you will see how it worked.