Audi Quattro Experience
Audi set out to demonstrate the legendary road hugging capabilities of the A4 through an interactive & socially enabled installation. Passers-by could race one of 3 miniature Audis – controlling the car via iPad. The craft skills are incredible and the idea is really nice. However, I was disappointed when I saw some of the real race videos that were published. It seems that the cars regularly wipe out on the corners which is a shame given the purpose of the installation. That said, I’m sure that the passers-by enjoyed the experience, the craft and the fun of it all.
I like the cheeky reference to BMW in the case study.
You can see one of the race videos below (wipe out at 0:27)
For those with time to kill – there’s also a 15 min documentary / making of here :