Italy is famous for many things, but a high-speed Internet isn’t one of them. To believe that fast Internet is possible in Italy, it may actually need imagining that you are somewhere else.
And that’s precisely what Fastweb, Italian telecom company has done. To show how their speedy broadband compares to that of Tokyo, it turned the entire Milan train stop into Tokyo’s Shibuya.
In this elaborate stunt, the station became equipped with everything from Japanese newspaper kiosks, teenagers and screens streaming Japanese programming.
The shock of Italians stepping out of train into this faux-Shibuya is probably going to commensurate with their surprise of having the faster web.
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