The next level of content and commerce integation
Is there a better shopping context for Leica camera than Instagram? Leica clearly thinks the answer is no. Instagram is place of budding photographers, photo enthusiasts, and just those in love with a good photo (among others). All of them can now purchase this camera right there on Instagram, without ever leaving their newsstream.
Actually, it’s not as simple as that, but smart people will probably find a way to make it better. As of now, purchasing is enabled by Arco (a tech startup) in combination with following Leica Brazil’s Instagram account. After this, all it takes to become a proud owner of the LeicaC is to comment “purchase” on one of the account’s photos. You can see the ad here.
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