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ColaLife is a genius idea

December 23, 2013 at 12:33 by Ana Comments

… that unfortunately didn’t come from Coke. But, Coca-Cola most certainly enabled it by allowing Simon Berry, an aid worker in Zambia, to access to its vast network of local suppliers in the developing world. It works like this: ColaLife collaborates with Coca-Cola’s African bottlers/distributors to get anti-diarrhoea medicine in the form of AidPod in the hands of those who need it. The catch is that AidPod is a wedge-shaped container that fits between the necks of bottles in Coca-Cola crates, taking no additional space.

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