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Neiman Marcus launches products on Pinterest

February 1, 2014 at 3:32 by Ana Comments

Neiman Marcus figured out that “being where your users are” is the best policy. The upscale retailer orchestrated the Pinterest exclusive product launch, debuting its new Spring products on the social network rather than on their website first. The results? 3K new Pinterest followers and 32% increase of pinning activity from NeimanMarcus. com.

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