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Hermès aerial ballet

February 23, 2015 at 4:46 by Bridget Comments

This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called “La Flânerie” (“Wandering”) which takes us on a poetic walk through the cobblestoned streets of Paris.

On this beautiful Spring morning, Hermès’ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection.

The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement from Franck Barcellini’s soundtrack to Tati’s film “Mon Oncle”.

Enjoy a stroll in which we give ourselves up to fate and desires, taking pleasure in not knowing where our daydreams will take us.

The campaign was created by Lost Boys Paris (DigitasLBi) who pulled in Director Patrick Jean (famous for his celebrated short film Pixels.)

We wrote about last year’s campaign here.

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