HermĂ¨s aerial ballet
This is beautiful. The Hermes spring/summer campaign takes off with a delightful short film called â€śLa FlĂ˘nerieâ€ť (â€śWanderingâ€ť) whichÂ takes us on a poetic walk through the cobblestoned streets of Paris.
On this beautiful Spring morning, HermĂ¨sâ€™ new collection enjoys a moment of freedom in the form of a fluid and aerial ballet, danced by the beautiful objects in the collection.
The film celebrates the magic moments hidden in every fold and crease of everyday life, a concept inspired by the playful and offbeat world of Jacques Tati. Incidentally, the film even borrows a movement from Franck Barcelliniâ€™s soundtrack to Tatiâ€™s film â€śMon Oncleâ€ť.
Enjoy a stroll in which we give ourselves up to fate and desires, taking pleasure in not knowing where our daydreams will take us.
We wrote about last year’s campaign here.