It’s awards season – woot! So we thought (all of us here at Adverblog would do our first group post ) We thought it would be interesting to take a group-wide look at the Art of the Case Study, through the eyes of our editors who have all judged on the largest ad shows. It should really be a category in itself. The question is: Which awards show will feature “Best Case Study” first? Read more…
Even if I’m posting this on October 31st, this project hasn’t got much to do with Halloween night. However, the title of the post, couldn’t have been more appropriate. Yes, I’m presenting you an interactive box, a cookies distributor, that gets activated by a tweet. It’s a cool experience prototype created at the Umeå Institute of Design. Read more…
Copywriters, journalists, typists, interns taking a lot of notes and students writing a thesis: train for your job, train for your task and waste (at least) one hour with a lovely 8-bit time-waster. It’s the Typing Karaoke, a browser-based game created by Travis Chen where, instead of singing the song’s lyrics, you must type them. Read more…
For four years, each day Daniel Disselkoen took the same tram to art academy. Why would you then look out the window with curiosity when there is no reason to expect anything new? He decided to change the daily journey for his fellow passengers and himself. Read more…
An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames. Read more…
This cool mini-movie is by two students from Bezaleal Academy of Arts, Eran May-raz and Daniel Lazo. It’s their vision as to what the future holds for us. It’s beautifully shot and has some excellent thoughts on how we may be interacting with technology in the near future. It’s a little creepy and a little sad watching the dude fumble around… and love the girl’s line “A dating app!!”. Read more…
Here’s another interesting project from the same students behind Ray-Ban Bright Light. It’s a smart idea that creates engagement and earns attention about animal cruelty in horse racing. I like the fact that they have turned the problem on its head and used the betting system itself to get their message across.
‘MaKey MaKey’ is a seriously awesome device that finally lets you create the banana keyboard you’ve always dreamt of. Anyone can use a MaKey MaKey set and aligator-clip any object and turn it into a keystroke. And instead of Samsung, Intel or Logitech behind this device, two smart MIT students are running the show. Read more…
Not sure I would classify this as an advertising project, but for sure it’s a social action that takes great advantage of creative thinking. Keep the meter running is initiative by Miami Ad School SF student Bennett Austin. Bennett placed a bed in a parking space on Haight St in San Francisco to draw awareness to a small, local homeless youth shelter that lost 1/3 of its funding that year. Read more…
Red Stripe’s “Make Art On The Street” released this animation of a special piece of street art. Scottish artist Spaceboy, helped by his graphic students from Edinburgh College of Art, animated his paste-ups on the shop shutters of Newhaven Harbour. It is a nice animation in itself, capturing and recording each frame of the paper installation. But what I really like about the film is that the interview with Spaceboy (talking in his heavy Scottish accent) is actually woven into the dubby Jamaican soundtrack. Ah sey one! Read more…
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