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Role of Innovation Within Advertising

3 weeks ago by Tim Comments

Creative Social‘ is a global collective of the world’s most pioneering, interactive creative directors and business owners (the Socials) . In their latest book ‘Hacker, Maker, Teacher, Thief: Advertising’s Next Generation“ members of the group outline what it takes to survive the next few years in advertising and creative communication. Read more…

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Speaking Exchange

on May 8, 2014 by Tim Comments

‘Truly digital’ creative ideas must be impossible to do any other way. Here we got such a case of the internet doing what only the internet can. Young Brazilians want to practice their English. And elderly Americans living in retirement homes just want someone to talk to. The best thing that would help them both? Connecting them for a video chat. Read more…

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SXSW goes to London

on April 14, 2014 by Tim Comments

Well, not literally. But spirit and insights from last month’s Uber-conference SXSW in Austin keep on travelling across the globe. Creative Social (which I am a member of as well) recently hosted a stellar line up event in London. They called it ‘Mini Austin‘ and if you couldn’t make it to either, please read on. You’ll dominate the next ‘blue-sky meeting’ with some killer-lines like ‘immersive co-creation’ and ‘long form content play’.

Read more…

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We could have totally predicted the Normcore coming

on March 2, 2014 by Ana Comments

Amid all the cries for “authenticity,” “uniqueness,” “difference” the real cool comes under the trend Normcore. It adheres to the principles of blending in vs. standing out, melting into the crowd instead of attracting attention, and being just like everyone else.

It is an expected and, honestly, quite welcome backlash to the crazy advertising machine telling us we are unique, just like everybody else. Credits go to K-Hole for coining the term that captures a general attitude of “the self-aware, stylized blandness. It’s an attitude embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity.” In fashion, though, this manifests itself in ardently ordinary clothes. Mall clothes. Blank clothes. The kind of dad-brand non-style you might have once associated with Jerry Seinfeld, but transposed on a Cooper Union student with William Gibson glasses.”

Gotta go buy my Uniqlo hoodie now. In gray, of course.

Follow me @andjelicaaa

 

On the road with Jack Kerouac and Google Maps

on February 13, 2014 by Ana Comments

I wonder if today’s adolescents will get to know Jack Kerouac’s legendary novel through Google Maps first. Because, it’s possible.

Coming from an industrious German college student student, the “On the Road” project compiles all the roads, geographic stops and locations mentioned in the book and connects them in a single Google map, so adventurers everywhere can simply embark on a trip. It will take them around 272 hours and they will cover about 17,527 miles. Sounds like fun.

If this is something that strikes your fancy, you can download the e-Book for free here.

Follow me @andjelicaaa

Students’ Corner: Tweets for treats

on October 31, 2012 by Martina Comments

Even if I’m posting this on October 31st, this project hasn’t got much to do with Halloween night. However, the title of the post, couldn’t have been more appropriate. Yes, I’m presenting you an interactive box, a cookies distributor, that gets activated by a tweet. It’s a cool experience prototype created at the Umeå Institute of Design. Read more…

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Typing Karaoke

on October 30, 2012 by Martina Comments

Copywriters, journalists, typists, interns taking a lot of notes and students writing a thesis: train for your job, train for your task and waste (at least) one hour with a lovely 8-bit time-waster. It’s the Typing Karaoke, a browser-based game created by Travis Chen where, instead of singing the song’s lyrics, you must type them. Read more…

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Student’s Corner: Man-eater

on August 10, 2012 by Tim Comments

For four years, each day Daniel Disselkoen took the same tram to art academy. Why would you then look out the window with curiosity when there is no reason to expect anything new? He decided to change the daily journey for his fellow passengers and himself. Read more…

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Student’s corner: Red Cross Blood Trade

on August 4, 2012 by Martina Comments

An eye for an eye, a tooth for a tooth and… blood for blood, a biblical reference applied to advertising to recruit blood donors among youngsters. Donate blood to earn extra lives in your favorite videogames. Read more…

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The future reality is sad for us as humans

on July 30, 2012 by Mark Comments

This cool mini-movie is by two students from Bezaleal Academy of Arts, Eran May-raz and Daniel Lazo. It’s their vision as to what the future holds for us. It’s beautifully shot and has some excellent thoughts on how we may be interacting with technology in the near future. It’s a little creepy and a little sad watching the dude fumble around… and love the girl’s line “A dating app!!”. Read more…

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