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Innovation or Fail?

on May 14, 2016 by Mark Comments

Innovation in advertising is great. Innovation in advertising sometimes shits me to tears. It’s awards season and every agency and their dog has rolled out ‘new’ ideas using technology that we simply do NOT need. They create amazing case study video’s that tell you why it’s a MUST to have these things. You decide from a few selected below. Are these useful or just a waste of time and money? Know of any others? Read more…

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Nike asks “Can you outdo 2014?”

on January 6, 2015 by Bridget Comments

It’s nice to see an emotional output for the tons of Nike+ data tracked each day in the form of a beautiful one minute animation by mcbess.  As well as celebrating a great year of achievements in 2014,  Nike is throwing down the challenge to make 2015 even better.

Read more…

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Intel Ben Saunders Polar Explorer

on June 24, 2014 by Mark Comments

Updated: This is haunting and fun. Polar explorer Ben Saunders 1800 mile Antarctic expedition is faithfully recreated using GPS, topographic and weather data combined whilst out on the ice. A digital legacy to Scott. Enjoy Read more…

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How to let your campaign buzz with technology

on May 5, 2014 by Tim Comments

Here’s a question you may have heard before: Can technology be the sole ‘big idea’, the foundation for a whole campaign? And if so, can only technology brands run this sort of ‘tech buzzy’ campaign? The simple answer: Yes and No, respectively. Read more…

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Google Outside

on November 12, 2013 by Ana Comments

Google Outside is the new joint initiative between Google and R/GA London. The project takes search from your desktop or mobile to the real world. Or, more specifically, to 160 sites in London. The outdoor panels placed in bus shelters and subway stations provide real-time, location-based info on weather, travel and local curiosities.

Follow me @andjelicaaa

Mentos Fresh Filter

on May 29, 2013 by Mark Comments

A content channel that aggregates cool, fresh, crowd-sourced content. Peoples of the internet, the Mentos community and everyone else are invited to rate weather content is fresh or not. Most of the viral stuff you have already seen is on the site plus a few you may not have seen. A fun waste of 30 minutes Read more…

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Best low-fi real time service from New Zealand

on April 11, 2013 by Bridget Comments

I love the simplicity of this idea from New Zealand that uses a billboard to promote a real-time weather reports.  The photo says it all.

via thewheatandthechaff

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Comfortable Weather Guy

on January 17, 2013 by Martina Comments

Southern Comfort was one of my favorite commercials of 2012. Now the dude with the brown speedo is back with his own website (also on mobile) to help you figuring out the weather around the world. The experience isn’t really interactive, but it’s still quite amusing to see the comfortable guy always at ease no matter the weather conditions. Read more…

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Uniqlo Tilt-Shift Calendar thingy

on November 28, 2012 by Mark Comments

Tilt-shift weirdness. Uniqlo have a new weather calendar site the tells you the weather where you are in tilt-shift miniature. Kinda weird and kinda cool. I’m not sure what to make of it but I liked it and I don’t know why Maybe if it pulled tilt-shift images from instagram for each city would have been cooler? http://www.uniqlo.com/calendar/ Read more…

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Uniqlo Wake Up Social App

on May 10, 2012 by Mark Comments

Uniqlo have created an app in conjunction with Japanese composer Cornelius that creates a unique way to wake up in the morning. The app automatically creates a song that contains current time, weather and day of the week. Users can choose to share a record of the time, weather and temperature at the exact moment the alarm was stopped via social media. Read more…

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