Clickthrough rates increased by 60% since the fourth quarter of 2002, according to a new study by NetCreations.
The study showed clickthrough rates for the current quarter to be at an average of 5.1%. This compares with 4.4% for the first quarter of 2003 and 3.2% for the fourth quarter of 2002.
More information about the research and some tips to optimize an email marketing campaign can be found on Direct.