Mobile messaging will drive data revenue and provide operators with the tools to bring multimedia into the hands of users, according to a new study by IDC.
Quoted in a Press Release, Paolo Pescatore, senior analyst for IDC�s European Wireless and Mobile Communications Service, says:
Mobile messaging will be the bridge that will assist operators to aid the take-up of mobile data in Western Europe. It is important to remember that mobile messaging allows users to communicate, depending on their needs and acceptance of using that medium. SMS is discreet, direct, and in most cases quick, whereas the first offerings of MMS allow users to send pictures to one another, and IM offers presence allowing users to interact with other users. So much is mentioned and said about killer applications but in terms of potential and current usage of SMS so far, mobile messaging will be the killer cocktail for mobile operators.
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