Adverblog: Alternative marketing for the SHARK WEEK

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August 07, 2003

Alternative marketing for the SHARK WEEK

Buzz marketing agency Interference, Inc. is helping Discover Channel promoting the upcoming 16th edition of the SHARK WEEK. The campaign runs multi-channel and is presented on national print, television, online and billboards.
You can find Discovery Channel press release and some "scary" images on PR News Wire.

By: martina // Permalink // Comment(s):
Category(s): Multichannel campaigns, Viral marketing

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