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August 28, 2003

Successful video-email campaign by Land Rover

Horizon.net reports that Land Rover has run a successful video-email campaign in Germany using the technology provided by Activestream. E-mails with video content have been opened by 70% of the people who received them, with a 19,8% click-through for further information.

By: martina // Permalink // Comment(s): (2)
Category(s): Email marketing, Online video ads

Comments on this entry

I am a fan of Land Rover, but not of spam

Posted by: Joey at April 6, 2004 09:06 PM

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But I am afraid that Land Rover could ruin its reputation if they have very agressive campaigne.

Posted by: Dmitry at August 12, 2005 03:31 PM

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